![]() ![]() Adjustments had to be made including the allocation of manpower. In 2022, with travel and COVID-19 restrictions easing, Decathlon observed a very strong recovery in traffic at different stores. ![]() By then 60% of customers made their purchases through a mobile device instead of a computer. “At Decathlon, the team understood the importance of e-commerce and connecting with our users through live streaming activities, which we began ramping up during this time and allowed the brand to continue to closely connect with the customers despite the physical distance.” York Yeong Yeoīy the end of 2021, Decathlon Singapore saw 25% of sales come through e-commerce. ![]()
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